patient experience

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Patient Engagement

Why Health System Execs Say You Can’t Separate ‘Patient’ from ‘Consumer’

Many people don't take well to the term “healthcare consumer,” or have expressed that they prefer to be referred to as a patient rather than a consumer. But in the U.S., it’s a plain fact that people have choices when it comes to their healthcare. In this piece, three health system executives give their take on why “patient” and “consumer” are often one in the same — and why hospitals need to be mindful of this.

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presented by
MedCity Influencers, Consumer / Employer

How the Patient Perspective Can Drive Powerful Clinical Study Designs in Oncology

Regulators and experts consider patient-reported outcomes (PROs) as the gold standard when assessing a patient’s subjective treatment experience. As such, ePROs can be the key to product differentiation for sponsors seeking to highlight their product’s ease of administration, tolerability, or compatibility in combination with other components of a treatment regimen.